The digital contactless guest journey is here to stay
MyStay editorial staff
4 minute read
We at MyStay have been advocating for a (contactless) change in the hospitality field for years. As a software company that focuses on hotel technology this is purely logical, you might think.
But..
We have been doing so, not because we like robots and dislike people. On the contrary! We love people, and we want to give them more time and space for meaningful work and for meaningful interactions.
However, it is not about what we want, the important thing is understanding what hotels and their guests want, and whether the industry is ready for a change.
There are some recent factors that influence how the whole hospitality industry operates at the moment:
New challenges the whole industry has to deal with and new trends that have been adopted, either as a direct result of the pandemic, or as part of the natural process of change (like in every industry).
Here at MyStay believe, that even though some factors can change rather fast compared to others, some of them are here to stay.
The way we all live our lives has changed over the last ten years, pandemic or not. We order taxis via apps, book flights with two clicks or shop for food all from our mobile devices. We learned to expect and demand a frictionless experience and instant gratification. The guests expectations have risen significantly and the hotels need to start taking it very seriously.
If you are still not convinced, below are some numbers that might change your mind.
In a recent study done by our partners at Oracle Hospitality and Skift, more than 600 hoteliers and 5,000 consumers across the world have been surveyed to better understand marketplace expectations for the next three years. The findings of the research effort, reveal the critical roles technology will play in redefining hospitality.
The report explores key topics such as:
And the results?
Other findings show us that:
The labor shortage has been mentioned as one of the key issues for hospitality industry, more and more technologies are being adopted to help replace the missing workforce.
Phew! That was something, right?
Well, we have some more for you, because we also work with our own statistics. Here are few of them:
The process of modernization and digitization is inevitable. And this is not the result of the recent pandemic, though it „helped“ to speed up the process.
Why? Let’s sum it up:
📱 guests prefer a facility that offers contactless reception
🎯 digitized guest journey is perfect of any type of traveler – every single group can benefit from it
📈 digitization means increased efficiency, savings on operational costs and increase in revenue
☝️ Data from our current clients show that online check-in can reduce check-in times by 70%
🤖 Technology offers a sustainable solution to the staffing crisis
Social-distance and digital communication preferences will continue to dominate the hospitality industry. Hoteliers that adapt to work existing technology that speaks to the preferred contactless experience into the guest journey will find themselves ahead of the curve.
